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	<title>AdExchanger.com Beta</title>
	<link>http://beta.adexchanger.com</link>
	<description>An Exchange Of Ideas About Digital Advertising</description>
	<lastBuildDate>Mon, 01 Mar 2010 14:29:15 +0000</lastBuildDate>
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	<item>
		<title>First Round Capital&#039;s Fralic Says Team and Market Size Are More Important Than Product</title>
		<description><![CDATA[Chris Fralic is Managing Partner of First Round Capital, an early-stage investment company.
AdExchanger.com: It seems like First Round is everywhere &#8211; ok, maybe not everywhere, but you all are invested in quite a few companies at an early stage. What&#8217;s the method to the madness?
CF: Yes we are busy, and we do think we have [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16242</link>
			</item>
	<item>
		<title>Europe Ahead In Mobile And Creative, But Behind In Rich Media, Video And Data Says VP van den Heuvel of Amsterdam-based eBuddy</title>
		<description><![CDATA[Rogier van den Heuvel is VP, Worldwide Sales, of messaging service and Amsterdam-based, eBuddy.
AdExchanger.com: What&#8217;s the startup culture like in Europe &#8211; even Amsterdam, specifically?  Are there hotspots? (i.e. like Silicon Valley in California) Is creating interest with venture capital firms a challenge?
There is a thriving start up culture in Europe including tech, software, internet [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16239</link>
			</item>
	<item>
		<title>Twitter Ad Platform Coming Soon; Mediaweek: Agency DSPs And Publishers Bang Heads;  The EIR Life</title>
		<description><![CDATA[Here&#8217;s today&#8217;s AdExchanger.com news round-up&#8230; Want it by email? Sign-up here.
Twitter Ad Platform Lurks
All Things D&#8217;s Peter Kafka has unearthed what Twitter&#8217;s new ad platform will look like &#8211; it will look like Google&#8217;s according to Kafka&#8217;s sources. In addition to using 140 character or less ads, Kafka writes, &#8220;Twitter will work with ad agencies [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16583</link>
			</item>
	<item>
		<title>Click Forensics CEO Pellman Discusses Impression Inflation, Competitive Set And New Platform</title>
		<description><![CDATA[Click Forensics announced the &#8220;beta version of its display ad verification platform which it says &#8220;Protects Against Impression Inflation and Fraud.&#8221; Read the release.

AdExchanger.com spoke to Click Forensics CEO Paul Pellman about the news.
AdExchanger.com: Please define what you mean by &#8220;impression inflation.&#8221; How pervasive is this issue and how do fraudsters pull it off typically?
PP: [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16556</link>
			</item>
	<item>
		<title>Video Ad Network Tremor Media Announces Real-Time Tech Upgrade, Partnership With Quantcast</title>
		<description><![CDATA[Online video advertising network, Tremor Media, announced an upgrade to its Acudeo technology yesterday which will offer advertisers &#8220;an enhanced targeting solution that uses real-time audience data to better package inventory across its network.&#8221; In addition, the company announced a partnership with online data and audience measurement provider, Quantcast.  Read the release.
AdExchanger.com discussed the [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16483</link>
			</item>
	<item>
		<title>How to Buy Australian Audience When It Isn&#039;t For Sale</title>
		<description><![CDATA[&#8220;The Global Address&#8221; is a column written by members of the digital media community with an international perspective on the digital space.
John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox.
When AdExchanger.com first asked me to discuss the Australian market, my verbatim response was:
&#8220;The thing about this market is that it’s [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16284</link>
			</item>
	<item>
		<title>New Publisher Model? Meredith Adding Agency Services; Microsoft And ComScore Partner; How Much Is Data Worth?</title>
		<description><![CDATA[Here&#8217;s today&#8217;s AdExchanger.com news round-up&#8230; Want it by email? Sign-up here.
Publisher As Agency
The Wall Street Journal&#8217;s Emily Steel covers publishing company, Meredith, and its recent transformation as, in part, a marketing agency. According to Steele, recent acquisitions by the venerable publishing company in the digital agency space has attracted business from Kraft Foods, Chrysler and [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16419</link>
			</item>
	<item>
		<title>AdExchanger: Enter Malware (Part I)</title>
		<description><![CDATA[A (somewhat) weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem&#8230;





More AdExchanger:
AdExchanger: Origins
AdExchanger: Crisis In Ad City (Part I)
AdExchanger: Crisis In Ad City (Part II)
AdExchanger: Enter Malware (Part I)
]]></description>
		<link>http://beta.adexchanger.com/?p=16500</link>
			</item>
	<item>
		<title>The Cross Channel Influence on Conversions</title>
		<description><![CDATA[&#8220;Displaying Search&#8221; is a column capturing the intersection of display advertising and search marketing.
Today&#8217;s column is written by Suman Basetty, Director of Product Management at Efficient Frontier, an online performance marketing company.
Sophisticated online marketers want to know how their display and search ad spend are influencing each other, their conversion rates and, most importantly, understand [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16172</link>
			</item>
	<item>
		<title>Bizo Partners With Ad Network Martini Media, Finds B2B Fit With B2C</title>
		<description><![CDATA[B2B ad targeting data company, Bizo, announced a partnership with online ad network Martini Media, which targets high net worth consumers.  Bizo will provide its B2B data segments to the ad network.  Read the release.
Bizo CEO Russell Glass discussed the new Martini Media partnership and its implications with AdExchanger.com.
Martini Media would appear to be a [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16422</link>
			</item>
	<item>
		<title>Netezza Offering Solution For Big Math, Big Data In Digital Advertising</title>
		<description><![CDATA[Netezza recently announced its Netezza TwinFin(i) Appliance which extends data warehousing capabilities and supports the company&#8217;s i-Class data analytics platform. (Read the release about i-Class.) The company&#8217;s products are gaining traction with digital advertising tech companies as requisite computational power rockets.
Netezza’s Brad Terrell, VP and general manager of digital media, and
Michele Chambers, director of advanced [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16391</link>
			</item>
	<item>
		<title>Q1 Looking Good For Yahoo!; Oh The Irony &#8211; Xerox Says Google And Yahoo! Copied; Lookery Resurrected, Offering Audience Networks For Pubs</title>
		<description><![CDATA[Here&#8217;s today&#8217;s AdExchanger.com news round-up&#8230; Want it by email? Sign-up here.
Yahoo! On Q1 2010
Barron&#8217;s Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco.  According to Savitz, Schneider said that the &#8220;rebound in brand advertising the company [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16318</link>
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	<item>
		<title>Dapper Panel Brings Together Display Advertising Players In NYC, Yields Smackdown</title>
		<description><![CDATA[In a breezy panel discussion that captured the continuing momentum in the digital media optimization space, Dapper hosted, &#8220;Fixing Advertising: The New Data-Driven Display Ecosystem&#8221; in New York City on Wednesday night.
(West coast, fear not. Dapper marketer Paul Knegten notes that the company will be bringing together a similar panel in San Francisco next month.)
In [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16450</link>
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	<item>
		<title>Yahoo! Currently Running RTB Pilot On Right Media, Clarifies What The Publisher Needs To Know About RTB</title>
		<description><![CDATA[Yahoo! says that in AdExchanger.com&#8217;s news round-up earlier today, there was a clear misinterpretation of the comment by Yahoo! VP Ramsey McGrory at yesterday&#8217;s IAB meeting regarding concerns publishers should have about RTB.
McGrory tells AdExchanger.com that his point &#8220;was that the lost bid data that comes when an auction is broadcast to bidders and a [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16428</link>
			</item>
	<item>
		<title>With Launch of Adap.tv&#039;s Online Video Ad Marketplace, CEO Ashkenazi To Leverage Innovation From Ad Networks And Agencies</title>
		<description><![CDATA[Amir Ashkenazi is CEO of adap.tv, an online video advertising marketplace. 
AdExchanger.com:   Let&#8217;s start with a bit of background. Has adap.tv always been a video ad exchange or marketplace? You&#8217;ve been around for a while, correct?
AA:  Yes. We developed Adap.tv OneSource, ad serving and management platform, that is being used currently by hundreds [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16004</link>
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	<item>
		<title>Mpire Announces AdXpose API; CRO Winfield Discusses Pricing and Services Layer</title>
		<description><![CDATA[Mpire announced a new API which provides &#8220;advanced reporting capabilities&#8221; from AdXpose, Mpire&#8217;s campaign verification and optimization technology, on such data points as domain verification, location on the page, geographic location of the user, user demographic and page or site context.  Read the release.
Mpire President and CRO Kirby Winfield shared his thoughts with AdExchanger.com about [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16205</link>
			</item>
	<item>
		<title>IAB Meeting Notes; RTB Cookie Matching Revealed; Google Under EU Microscope; Millennial Media Buys Analytics Firm</title>
		<description><![CDATA[Here&#8217;s today&#8217;s AdExchanger.com news round-up&#8230; Want it by email? Sign-up here.
IAB ALM Notes: Data Access Through RTB
In the final panel discussion of the three-day, Interactive Advertising Bureau Annual Leadership Summit, Yahoo!&#8217;s Ramsey McGrory identified what he said was one of the key challenges currently emerging around data ownership: the advent of real-time bidding (RTB). McGrory [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16269</link>
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		<title>Hooked Media Group Looking To Address Publisher Model With Yoo-Mee Says CEO Uppal</title>
		<description><![CDATA[Hooked Media Group announced in a release that it has launched Yoo-Me, &#8220;a premium gaming technology platform&#8221; that it hopes will create a compelling, publisher monetization solution given the influence of social media today.
Prita Uppal, CEO of Hooked Media Group, discussed the announcement with AdExchanger.com.
AdExchanger.com: What is broken with the publishing model which Hooked Media [...]]]></description>
		<link>http://beta.adexchanger.com/?p=15893</link>
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	<item>
		<title>Sprout Providing Engagement Through Display Ads For Brand Marketers Says CEO Williams</title>
		<description><![CDATA[Carnet Williams is CEO and Co-Founder of Sprout, a brand engagement ad platform.
AdExchanger.com: Let&#8217;s start with the name &#8211; how does &#8220;Sprout&#8221; mesh with what you&#8217;re doing today?   And, what problem is Sprout solving and how does this play out with your announcement about Disney?
CW: The display advertising business is still incredibly young. [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16255</link>
			</item>
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		<title>CPM Advisors Leveraging Mediageeks&#039; Technology For Demand-Side Platform</title>
		<description><![CDATA[Demand-side platform CPM Advisors announced that it would be leveraging the technology infrastructure of publisher optimizer, Mediageeks.  Read the release.
AdExchanger.com discussed the announcement with CPM Advisors CEO Rob Leathern and MediaGeeks GM Jacob LeWinter.
AdExchanger.com: It&#8217;s interesting that a demand-side tech company is partnering with a publisher-side technology company &#8211; and beyond just buying media through [...]]]></description>
		<link>http://beta.adexchanger.com/?p=16182</link>
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