Eyal Goldwerger, CEO of TargetSpot, an Internet radio advertising network.
AdExchanger.com: What momentum has TargetSpot seen in 2009 for itself as well as its clients?
2009 is going to be a year of accelerating growth at TargetSpot, driven by rising advertiser demand. This is a result of both an increase in our advertisers’ budgets, as well as a much wider mix in our advertiser base. Our customers now include a more complete spectrum, from the very largest national brands running national network campaigns, to national spot campaigns, and through to the small, locally-focused advertisers. Our customers are also using our network in an equally diverse manner: a recent outreach campaign enabled us to double the number of “self service” advertiser sign ups, which complements the growth in our large advertiser and agency-driven business that is predominantly “full-service” based.
Do you consider TargetSpot a technology or a services company?
TargetSpot is a service company which is enabled by great technology. As an advertising network, we enable the advertiser to tap into an immense amount of consolidated inventory and efficiently place ads across the network based on accurate targeting criteria. They benefit from scale, diversity, targeting, and automation. And we provide our integrated distribution partners access to advertiser demand that is consolidated and aggregate through our network. Ads are automatically placed within their streams, with similar benefits from their end.