“Now Serving Mobile” is a new column focused on the audience-buying opportunity in mobile advertising.
Today’s column is written by Krishna Subramanian is co-founder of Mobclix.
You’re probably already convinced that you should be thinking about mobile advertising. You can’t read any tech blog these days without hearing about Apple buying Quattro Wireless, Google buying AdMob, and smartphone buzz galore. With the Nexus One, Google tried to go one step further by building a “superphone” that will change… everything. But before you buy into the hype, let’s take a step back for a second. The Nexus One has some nice new features such as noise cancellation, a light sensor and an LED flash camera, but it isn’t a generation beyond the current smartphones. Right now, the key question for mobile advertisers is whether to focus their efforts on the iPhone or Android. I’ll jump in and tell you the short answer: it’s both.
Advertisers are concerned with a few critical metrics: reaching a large engaged audience and ensuring a high level of brand equity. The iPhone has been one of the most important game changers for mobile marketers.