In today’s Google Investor Webcast, a team of Google execs focused on the company’s display advertising products including VP of Product Management, Neil Mohan, who addressed Google’s strategy for the Exchange.
The on-demand version of the webcast (“December 15 Educational Webcast”) is available on Google’s IR site.
Mohan’s presentation was an abbreviated version of the same presentation he offered when the exchange launched last September – which is available here.
Also of note, Teracent popped up in the webcast as Google’s Ari Paparo said Teracent technology will be available through the Company’s ad serving system “in the coming months.”
YouTube and Google Content Network were also addressed before Mohan took back the mic and focused discussion back on the exchange saying Google was interested in “openness.” Yahoo! must love to hear this.
Mohan said “strong lifts in yield” are being realized on the exchange and the company hopes to provide some examples in the future.
From the Q&A portion of the webcast, some highlights:
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