Jason Kates is Founder and CEO of Argo Digital Solutions, Inc. and rVue.com, a digital out-of-home advertising exchange.
AdExchanger.com: Can you give quantify the Digital Out-Of-Home (DOOH) reach for Argo’s rVue Exchange? Do you think of reach in terms of networks or stores or consumers who are estimated to see particular digital media in a given day?
The rVue search engine quantifies its reach in a number of ways based on the needs of the individual agencies and networks we work with. Currently, rVue has amassed over 100,000 screens and nearly 2,000,000 daily impressions concentrated within the top DMAs throughout the country.
Why call rVue an exchange and not a meta network? How does it offer transparency and control to advertisers and signage owners?
That is a great question. It is first important to note is that a driving force behind the creation of rVue was to aid an industry we strongly believe in. Digital Out of Home (DOOH) has faced challenges in the past which included industry fragmentation, difficulty efficiently delivering high quality content as well as exposure and connection to advertisers and agencies wanting to place media. rVue was developed by our highly experienced, tech savvy engineers partnered with our advertising and marketing team. They bring a powerful combination of engineers with in-depth experience managing complex DOOH networks and marketers with agency and media experience. The result is rVue – designed to ease the process of buying and managing DOOH.