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Ad Exchange News
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Twitter Ad Platform Lurks
All Things D's Peter Kafka has unearthed what Twitter's new ad platform will look like - it will look like Google's according to Kafka's sources. In addition to using 140 character or less ads, Kafka writes, "Twitter will work with ad agencies and buyers to seed the program, but plans on moving to a self-serve model like Google’s, down the road." Read more.
,
Agency DSPs And Publishers
Mediaweek's Mike Shields covers last week's Interactive Advertising Bureau (IAB) Annual Leadership Meeting and says that "DSPs, such as VivaKi (Publicis) and Cadreon (IPG), were a hot topic" as publishers such as the one represented by Brian Quinn (vp/gm, ad sales for the Wall Street Journal Digital Network) are more interested in receiving phone calls then agency trading desk ad calls. Read more.
MyYearbook Displays Revenue
MyYearbook is making $20 million in revenue annually and continuing to grow according to Mashable's Adam Ostrow, who covers yet another company that is making its revenues public. Ostrow writes, "Most of that comes from virtual currency within games that the company has built, with titles like Blind Date, Owned and Quiz." Read more.
Twitter Ad Platform Lurks
All Things D's Peter Kafka has unearthed what Twitter's new ad platform will look like - it will look like Google's according to Kafka's sources. In addition to using 140 character or less ads, Kafka writes, "Twitter will work with ad agencies and buyers to seed the program, but plans on moving to a self-serve model like Google’s, down the road." Read more.
,
Agency DSPs And Publishers
Mediaweek's Mike Shields covers last week's Interactive Advertising Bureau (IAB) Annual Leadership Meeting and says that "DSPs, such as VivaKi (Publicis) and Cadreon (IPG), were a hot topic" as publishers such as the one represented by Brian Quinn (vp/gm, ad sales for the Wall Street Journal Digital Network) are more interested in receiving phone calls then agency trading desk ad calls. Read more.
MyYearbook Displays Revenue
MyYearbook is making $20 million in revenue annually and continuing to grow according to Mashable's Adam Ostrow, who covers yet another company that is making its revenues public. Ostrow writes, "Most of that comes from virtual currency within games that the company has built, with titles like Blind Date, Owned and Quiz." Read more.
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Publisher As Agency
The Wall Street Journal's Emily Steel covers publishing company, Meredith, and its recent transformation as, in part, a marketing agency. According to Steele, recent acquisitions by the venerable publishing company in the digital agency space has attracted business from Kraft Foods, Chrysler and Wells Fargo to name a few. And, Meredith isn't done acquiring yet. Read more about publisher as agency.
IAB Meeting Redux
Mediaweek's Mike Shield's provides an overview of the recent IAB Annual Meeting. Technology appears to be a threat when, in fact, it should be their friend as increasing transparency will bring efficiency. On the other hand, introducing scarcity by selling direct makes sense, too. It's part of the equation and shouldn't be seen as a defensive measure against tech. Publishers need to understand technology, networks and exchanges and its benefits rather than run and hide from it. Read Shields' summary.
Aggregate Knowledge Approved For Credit
In a release, Silicon Valley bank, Bridge Bank, announced that "it has provided term financing and a working capital line of credit to Aggregate Knowledge to support the company's continued growth." Aggregate Knowledge said the funds will be used to "expand its Discovery Platform and deliver more value to its clients with new and exciting audience management and dynamic creative capabilities." Often the purpose of a credit facility is to provide an infusion of cash while precluding the need to give away equity in the company as a venture capital deal will. Read more.
Publisher As Agency
The Wall Street Journal's Emily Steel covers publishing company, Meredith, and its recent transformation as, in part, a marketing agency. According to Steele, recent acquisitions by the venerable publishing company in the digital agency space has attracted business from Kraft Foods, Chrysler and Wells Fargo to name a few. And, Meredith isn't done acquiring yet. Read more about publisher as agency.
IAB Meeting Redux
Mediaweek's Mike Shield's provides an overview of the recent IAB Annual Meeting. Technology appears to be a threat when, in fact, it should be their friend as increasing transparency will bring efficiency. On the other hand, introducing scarcity by selling direct makes sense, too. It's part of the equation and shouldn't be seen as a defensive measure against tech. Publishers need to understand technology, networks and exchanges and its benefits rather than run and hide from it. Read Shields' summary.
Aggregate Knowledge Approved For Credit
In a release, Silicon Valley bank, Bridge Bank, announced that "it has provided term financing and a working capital line of credit to Aggregate Knowledge to support the company's continued growth." Aggregate Knowledge said the funds will be used to "expand its Discovery Platform and deliver more value to its clients with new and exciting audience management and dynamic creative capabilities." Often the purpose of a credit facility is to provide an infusion of cash while precluding the need to give away equity in the company as a venture capital deal will. Read more.
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Yahoo! On Q1 2010
Barron's Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the "rebound in brand advertising the company saw in the fourth quarter has continued into the first quarter" and, curiously, "dollars shifting from offline to online ads are targeting women, not men." Read more.
Lookery Resurrected: Audience Networks For Pubs
Calling it "Lookery Prequel, Inc.," Scott Rafer has rolled away the stones of the Lookery sepulchre to introduce a new company from the dust of the former Lookery. Rafer writes on the Lookery blog, "If you are a publisher network, category-leading publisher, brand, or agency, we’ll run through walls to help you become an self-reliant Audience Network." Is this another step toward the SSP (supply-side platform)? It's certainly a part of it. Read more.
Location-Based Services Added To Legislative Initiative
On The Hill's "Hillicon Valley" blog, journalist Tony Romm says that privacy legislation will now include location-based services. What's more, a hearing appears imminent as Rep. Bobby Rush, who is working along side Rep. Rich Boucher, said, "It is my intent that our next hearing on privacy will be a legislative hearing, where we will discuss the 'devil in the details' by commenting on a discussion draft of a comprehensive privacy bill." Read the article.
Yahoo! On Q1 2010
Barron's Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the "rebound in brand advertising the company saw in the fourth quarter has continued into the first quarter" and, curiously, "dollars shifting from offline to online ads are targeting women, not men." Read more.
Lookery Resurrected: Audience Networks For Pubs
Calling it "Lookery Prequel, Inc.," Scott Rafer has rolled away the stones of the Lookery sepulchre to introduce a new company from the dust of the former Lookery. Rafer writes on the Lookery blog, "If you are a publisher network, category-leading publisher, brand, or agency, we’ll run through walls to help you become an self-reliant Audience Network." Is this another step toward the SSP (supply-side platform)? It's certainly a part of it. Read more.
Location-Based Services Added To Legislative Initiative
On The Hill's "Hillicon Valley" blog, journalist Tony Romm says that privacy legislation will now include location-based services. What's more, a hearing appears imminent as Rep. Bobby Rush, who is working along side Rep. Rich Boucher, said, "It is my intent that our next hearing on privacy will be a legislative hearing, where we will discuss the 'devil in the details' by commenting on a discussion draft of a comprehensive privacy bill." Read the article.
Uncategorized
Ad Exchange News
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Twitter Ad Platform Lurks
All Things D's Peter Kafka has unearthed what Twitter's new ad platform will look like - it will look like Google's according to Kafka's sources. In addition to using 140 character or less ads, Kafka writes, "Twitter will work with ad agencies and buyers to seed the program, but plans on moving to a self-serve model like Google’s, down the road." Read more.
,
Agency DSPs And Publishers
Mediaweek's Mike Shields covers last week's Interactive Advertising Bureau (IAB) Annual Leadership Meeting and says that "DSPs, such as VivaKi (Publicis) and Cadreon (IPG), were a hot topic" as publishers such as the one represented by Brian Quinn (vp/gm, ad sales for the Wall Street Journal Digital Network) are more interested in receiving phone calls then agency trading desk ad calls. Read more.
MyYearbook Displays Revenue
MyYearbook is making $20 million in revenue annually and continuing to grow according to Mashable's Adam Ostrow, who covers yet another company that is making its revenues public. Ostrow writes, "Most of that comes from virtual currency within games that the company has built, with titles like Blind Date, Owned and Quiz." Read more.
Twitter Ad Platform Lurks
All Things D's Peter Kafka has unearthed what Twitter's new ad platform will look like - it will look like Google's according to Kafka's sources. In addition to using 140 character or less ads, Kafka writes, "Twitter will work with ad agencies and buyers to seed the program, but plans on moving to a self-serve model like Google’s, down the road." Read more.
,
Agency DSPs And Publishers
Mediaweek's Mike Shields covers last week's Interactive Advertising Bureau (IAB) Annual Leadership Meeting and says that "DSPs, such as VivaKi (Publicis) and Cadreon (IPG), were a hot topic" as publishers such as the one represented by Brian Quinn (vp/gm, ad sales for the Wall Street Journal Digital Network) are more interested in receiving phone calls then agency trading desk ad calls. Read more.
MyYearbook Displays Revenue
MyYearbook is making $20 million in revenue annually and continuing to grow according to Mashable's Adam Ostrow, who covers yet another company that is making its revenues public. Ostrow writes, "Most of that comes from virtual currency within games that the company has built, with titles like Blind Date, Owned and Quiz." Read more.
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Publisher As Agency
The Wall Street Journal's Emily Steel covers publishing company, Meredith, and its recent transformation as, in part, a marketing agency. According to Steele, recent acquisitions by the venerable publishing company in the digital agency space has attracted business from Kraft Foods, Chrysler and Wells Fargo to name a few. And, Meredith isn't done acquiring yet. Read more about publisher as agency.
IAB Meeting Redux
Mediaweek's Mike Shield's provides an overview of the recent IAB Annual Meeting. Technology appears to be a threat when, in fact, it should be their friend as increasing transparency will bring efficiency. On the other hand, introducing scarcity by selling direct makes sense, too. It's part of the equation and shouldn't be seen as a defensive measure against tech. Publishers need to understand technology, networks and exchanges and its benefits rather than run and hide from it. Read Shields' summary.
Aggregate Knowledge Approved For Credit
In a release, Silicon Valley bank, Bridge Bank, announced that "it has provided term financing and a working capital line of credit to Aggregate Knowledge to support the company's continued growth." Aggregate Knowledge said the funds will be used to "expand its Discovery Platform and deliver more value to its clients with new and exciting audience management and dynamic creative capabilities." Often the purpose of a credit facility is to provide an infusion of cash while precluding the need to give away equity in the company as a venture capital deal will. Read more.
Publisher As Agency
The Wall Street Journal's Emily Steel covers publishing company, Meredith, and its recent transformation as, in part, a marketing agency. According to Steele, recent acquisitions by the venerable publishing company in the digital agency space has attracted business from Kraft Foods, Chrysler and Wells Fargo to name a few. And, Meredith isn't done acquiring yet. Read more about publisher as agency.
IAB Meeting Redux
Mediaweek's Mike Shield's provides an overview of the recent IAB Annual Meeting. Technology appears to be a threat when, in fact, it should be their friend as increasing transparency will bring efficiency. On the other hand, introducing scarcity by selling direct makes sense, too. It's part of the equation and shouldn't be seen as a defensive measure against tech. Publishers need to understand technology, networks and exchanges and its benefits rather than run and hide from it. Read Shields' summary.
Aggregate Knowledge Approved For Credit
In a release, Silicon Valley bank, Bridge Bank, announced that "it has provided term financing and a working capital line of credit to Aggregate Knowledge to support the company's continued growth." Aggregate Knowledge said the funds will be used to "expand its Discovery Platform and deliver more value to its clients with new and exciting audience management and dynamic creative capabilities." Often the purpose of a credit facility is to provide an infusion of cash while precluding the need to give away equity in the company as a venture capital deal will. Read more.
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Yahoo! On Q1 2010
Barron's Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the "rebound in brand advertising the company saw in the fourth quarter has continued into the first quarter" and, curiously, "dollars shifting from offline to online ads are targeting women, not men." Read more.
Lookery Resurrected: Audience Networks For Pubs
Calling it "Lookery Prequel, Inc.," Scott Rafer has rolled away the stones of the Lookery sepulchre to introduce a new company from the dust of the former Lookery. Rafer writes on the Lookery blog, "If you are a publisher network, category-leading publisher, brand, or agency, we’ll run through walls to help you become an self-reliant Audience Network." Is this another step toward the SSP (supply-side platform)? It's certainly a part of it. Read more.
Location-Based Services Added To Legislative Initiative
On The Hill's "Hillicon Valley" blog, journalist Tony Romm says that privacy legislation will now include location-based services. What's more, a hearing appears imminent as Rep. Bobby Rush, who is working along side Rep. Rich Boucher, said, "It is my intent that our next hearing on privacy will be a legislative hearing, where we will discuss the 'devil in the details' by commenting on a discussion draft of a comprehensive privacy bill." Read the article.
Yahoo! On Q1 2010
Barron's Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the "rebound in brand advertising the company saw in the fourth quarter has continued into the first quarter" and, curiously, "dollars shifting from offline to online ads are targeting women, not men." Read more.
Lookery Resurrected: Audience Networks For Pubs
Calling it "Lookery Prequel, Inc.," Scott Rafer has rolled away the stones of the Lookery sepulchre to introduce a new company from the dust of the former Lookery. Rafer writes on the Lookery blog, "If you are a publisher network, category-leading publisher, brand, or agency, we’ll run through walls to help you become an self-reliant Audience Network." Is this another step toward the SSP (supply-side platform)? It's certainly a part of it. Read more.
Location-Based Services Added To Legislative Initiative
On The Hill's "Hillicon Valley" blog, journalist Tony Romm says that privacy legislation will now include location-based services. What's more, a hearing appears imminent as Rep. Bobby Rush, who is working along side Rep. Rich Boucher, said, "It is my intent that our next hearing on privacy will be a legislative hearing, where we will discuss the 'devil in the details' by commenting on a discussion draft of a comprehensive privacy bill." Read the article.
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